Give me Free Shipping!

I love infographics. I found the link for this on Pinterest and thought it was just a little too close to what I was saying in a previous post not to share:

Source: VoucherCodes.co.uk

Now, I was already aware of some of the tricks marketers use to get us to buy...yeah, that whole color logo thing, ever wonder why McD's, BK, KFC, and all the ret use similar colors? Cause of the effect it as on our moods. They make us hungry and there are also colors that make us buy.

I wanted to point out part of the infographic that points out that when Amazon dropped their minimum for free shipping, sales went up. Consumers bought more and spent more. I have no problem with this. The way I figure it, it is just like when we have a gift card or a coupon when we go out to eat...we tip the server the difference between the bill and the discount (plus 15-20%...yeah, my husband has even there done that, so we like to pass it on). I have a budget when I shop online and have to consider S&H into the final total to fit my price. If I no longer have to pay the S&H ten I will not only buy more, but might even justify *cough* going over my budget *cough*.

So retailers, if you are reading this...more free shipping!

 

 

 

Upcoming ALA Storytelling 2.0 Webinar

ALA | Storytelling 2.0

I am very excited because if you click on the link above you will find information posted through the America Library Association website about an upcoming webinar offered through the ALSC.

Storytelling 2.0 is all about making the storytelling experience more interactive using new ideas and technology. This webinar explores how digital resources and tools like websites, social media, iPads, digital cameras, computers, and more can be incorporated into traditional storytelling and programming techniques to enhance the library user’s experience. Also covered will be information about storytelling basics and using storytelling as a marketing tool.

Registration is not open just yet, but four dates have been set:

Friday, December 16, 2011; 11 am Eastern, 10 am Central, 9 am Mountain, 8 am Pacific
Friday, January 13, 2012; 11 am Eastern, 10 am Central, 9 am Mountain, 8 am Pacific
Monday, February 6, 2012; 2 pm Eastern, 1 pm Central, Noon Mountain, 11 am Pacific
Monday, March 19, 2012; 7 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific

Webinar is limited to 100 students.

ALSC Personal Members and Students: $45
Non-Member: $55
Groups*: $195

You can find more specifics through the link at the top. If you have already clicked on it, did you see who the instructor is? I know awesome, isn't it? I am both super excited and intimidated at the same time. Hope to see you all in class. ;) ---JH